【主题】Elsevier Publishing Connect Workshop
【报告人】Lei Dries-Zhang（Elsevier Publisher）
【时间】2018年3月19日（星期一）上午10:00-11:30
【地点】上海财经大学红瓦楼236会议室
【主持人】吴方卫教授
【报告摘要】
Good research deserves to be published, to be widely read, and to be recognized by fellow researchers and the community. The current research (and funding) climate makes it absolutely necessary that you are successful in being published: “Publish or Perish”. This raises the question, how can you achieve that goal? Success essentially depends on three components:
1) The ability to determine the best possible publication strategy for your research findings.
2) The best possible way to write your article.
3) The most effective interaction with editors. Key to success in this context is your ability to put yourself in the position of readers, reviewers and editors.
Important considerations in journal selection are a realistic assessment of the quality of the research and of the audience you intend to reach.
The art of manuscript writing is not just applying one “golden tip”. It is essentially “telling your story” to your readers in an engaging way, and avoiding common mistakes and deficiencies including poor language. Avoidable mistakes can lead to unnecessary rejection of your manuscript.
Finally, it is your open, non-defensive attitude towards the editors and the reviewer comments, that will not only increase the likelihood of getting your manuscript accepted for publication, it is also likely that your published paper has improved thanks to their comments.
By consistently applying these principles, and by understanding the publishing process and the editors’ and reviewers’ expectations, you are likely to become a more successful author.
【报告人简介】
Lei Dries-Zhang is Publisher at Elsevier responsible for the publication of a group of scientific journals in the field of Agronomy. Lei holds a PhD degree in Development Economics from Wageningen University, The Netherlands.
